Portrait · Lighter side

Le Homard Flottant rethinks beach games

27 March 2023Photos and text: Valérie Quéméner16 images

Le Homard Flottant repense le jeu de plage

01 / 16 · 27 March 2023Valérie Quéméner / Collectif DR

The new eco-responsible ‘truck’ renting out beach games and water sports equipment in the Côtes d’Armor

Every year, the French spend more than 14 million euros on new beach accessories. Since July 1, 2021, on three Breton beaches in the Côtes d’Armor, Aurélie has been offering a new concept: to avoid buying items that will only be used a few days a year, she offers, aboard her traveling truck, rentals of beach games and water sports equipment.

This 39-year-old mother noticed with her two boys that she never had the right game on vacation. To limit clutter in the car on every trip and to reduce the purchase of plastic items, renting is an attractive solution and an excellent way to try out new activities.

Her beach truck nonetheless has a shop section, with carefully chosen items: they must be durable, with an environmental, social or fair-trade commitment, and preferably made by local companies or artisans.

A way to approach summer vacation differently.

Story available to the press, on commission or through the photo library.Request a license

The story

16 images